The Benefit of Using Branded Mats For Your Business
Let’s talk Branded Mats …
At Welcome Mats, we understand that in today’s’ Business world competition is becoming fierce by the minute! Businesses are battling to keep up with the latest trends in Marketing and Communication and those that seem to be on par, it just seems as though it’s not making much of a difference.
While the anxiety piles up, one of the most fundamental aspects of Marketing is Branding. Branding is being ignored because people are just not informed about the impact it has on improving the general image of your business.
Branding means creating a name, symbol that identifies and differentiates a business/product from others. Branding is important as it creates a sense of Identity which helps clients to know what and what not to expect from your business. A well designed Logo Mat is the first step in building a brand.
The Value of a Branded Mat
A Branded Mat is the first and possibly the last point of contact that the client will have with your business, as they walk in a business that is clearly branded, it not only assures clients that they can expect a professional service/product but also offer assurance that they are in the best of hands.
The hands of a business that truly understands itself and can offer more value for money.
As a result, this experience matched with the actual services/products provided, clients are meant to remember your brand and keep coming.
Marketing Strategy in Relation to Branded Mats
Marketing Strategy suggests a plan designed to promote and sell a product or service. In simple terms, it refers to a business’s overall game plan for reaching prospective consumers and turning them into regular customers of the products or services that the business provides.
It must contain the company’s value proposition, key brand messages, data on target consumer demographics amongst others.
This suggests that your marketing strategy must incorporate branding. Branding of your internal and external possessions, as this will help to articulate what your business stands for.
Branded Mats are the affordable way to market your brand because it’s a once of the job (if a quality job is done). They display your eagerness for excellence and must be placed where it’s easily accessible for customers.
Position
Once you have invested your energy in getting the right sized mat, you branded it and it now stands out! Now the next strategic move you must make is placing it at the right location where people can see, read and where it can still be useful in serving its intended duties.
In most businesses such as Retails, Offices, Salons and the likes, it is important to place the doormats at the front door.
Although people can say they have heard or seen the brand/logo, it is very important to keep reinforcing it to them. The more customers are exposed to the brand, the more they are accustomed to it and the better their chances will be in knowing your brand.
Accessorize Your Mats
One of the best ideas you can implement is to have small accessory mats, such as the ones you can put below coffee cups, in toilets, around the waiting areas and some as gift presents to your clients.
This will cost you some money but the reward outweighs the cost because once a client can get a small gift with your logo on to take home, their home has become an extension of your marketing arena.
Their loved ones will be familiar with the brand and will eventually be prompted to visit your business one day. This idea can work with any business and will surely bring you good results.
Welcome Mats
At Welcome Mats, we offer a range of Mats, each that is designed with a logo of your choice. We pride ourselves in designing commercial, industrial, coir and domestic mats.
We also supply mats for offices, Industries, Schools, Indoor, Outdoor Areas and much more. Each of them can be personalized to suit your personal taste.
So now you understand why we are passionate about Branding our Mats and Teaching you all about it. To us, Mats are the most powerful tools we can use to Market!
