Branded mats are customized mats that can be personalized for organizations groups among others. Strategically putting the mats on the main entrance have advantaged, some listed below:

  • Acts as a welcoming gesture
  • Introduce the company/ corporate to onlookers / strategically placed to attract attention
  • Self-advertising
  • Hygiene purposes
  • To give a distinguished figure from the rest
  • Navigation tool
  • Marketing tool
  • Protects the public and surface.

Welcoming strategy

Installing branded mats has proved very essential for business premises, residential, recreational areas among others. Branded/customized mats act as a welcoming sign on building it grabs the action hence encouraging people to move toward the entrance.

Company names are written on the mats hence giving the existence or functioning of the company so the customized mats can be a welcoming strategy.

Introduces the organization

Most organizations are located among other organizations thus different organizations can be sharing a building but offering totally different services. In this case, is customized mats are installed strategically on the main entrance separates an organization to that one next to it.

This helps individuals while shopping around to be able to select the exact service Noutlet they will be looking for hence introducing self to the public, which in this case will turn into customers or clients.

Introducing a service can be expensive if using different forms of advertising like on radio, customized mats, in this case, will cut the costs.  Thus the branded mats on main entrances bring out the uniqueness of the organization from the neighbors.

Hygiene Purposes

Placing branded mats on the main entrances also acts for hygiene purposes.  While the organization receives people in and out of their buildings, stores, offices they cannot outrightly chase away a customer with dirty trolley or shoes.

Placing branded mats on the main entrances is a proactive action that will limit dirty inside the building.

Hence creating a cleaner environment for both the customers and the management. Besides keeping the debris outside buildings branded mats placed strategically in front of doors also limit maintenance costs. Less dust and dirt are realized.

Gives a distinguished figure from the rest

Strategically putting branded mats on main entrances help an organization to stand out from the rest surrounding.

In all sects there is completion hence suppliers should always strive to stand out in this case branded mats on main entrances bring out the organization.

For example in a mall there are a number of stores on the offering at times the same service hence high rates of completion, A branded mat on the main entrance can help fight completion.

It is the aim of every service provider to be known realized acknowledged hence branded mats should be installed on the main entrances to give limelight to a particular store/provider.

Self-advertising -Marketing

A  Branded mat acts as an advertising technique.  To fight competition service providers should try by all means to try to kip organizations afloat offering their own uniqueness.

Having a branded mat on main entrances is a self-advertising mechanism that is affordable. Outlets with customized mats on entrance tend to receive more attention than nameless or plain entrances.

Let’s say the entrance is within a mall some people are lazy to walk inside and check what’s inside rather they prefer to read anywhere close to the entrance then the can proceed, In this case on a plain entrance one can lose a number of possible customers. A good marketing strategy is realized.

Navigation Purposes

Having a branded mat on the main entrance act as a navigation tool that can be used by retailers and other service providers. From a distance one can read the mat on the entrance then it directs him or her directly to the store.

This helps to keep away eyes wondering to other service providers. As a direction tool, it becomes easy to access the area without the hustle of asking anyone.

Protects the front surface

Main entrance receives a lot of movement because it’s the inflow and outflow of everyone’s main entrances are prone to heavyweight and movements hence if not protected can chip or get destroyed.

Branded mats besides giving a customized brand in this case act as a protector of the surface around the entrance. Besides protecting the surface the branded mats also protect the general people by giving a grip to the floor accidents in and out of premises.

Branded mats have proved to be ideal in all sects, as a protective measure, as a marketing tool which all works for any organization as the use of mats do not realize any disadvantages.

With the above-mentioned facts, one can safely argue that branded mats on main entrances are essential and also to note is that on entrances not only does the branded mats help the supplier it does help the public by reducing incidents and giving directions too.